ABOUT US

We are a team of flavour professionals dedicated to crafting incredible taste experiences. Our goal is to bring a modern and fresh take to flavour manufacturing.

About US

Unlocking FlavoUr Excellence and Innovation

Flavour manufacturing machine

At FLAVORIQ, our goal is to bring a modern and fresh take to flavour manufacturing for the vape industry. FLAVORIQ’s activities are backed by a strategic partnership with Hertz Flavors, Europe’s leading supplier of flavours for the tobacco industry for smoke and vapor products. With over 60 years of accumulated expertise, we have successfully integrated innovation into our operations, positioning ourselves as a front runner in the manufacturing of flavour concentrates, liquids for refillables and disposables, CBD flavours, nicotine solutions, and booster flavours.

1

Experience

Our team is backed by over 70 years of experience in the design of flavours for smoke and vapor industry.

2

Quality

We ensure the highest quality and consistency in all our products with our stringent internal quality control systems.

3

Know-how

We have formulated more than 10.000 flavour recipes in the last years for more than 300 customers.

4

Support

We work closely with our clients to ensure their specific needs are met and providing ongoing assistance.

OUR PATH TO SUCCESS

1954

Hertz Flavors is incorporated in Reinbek near Hamburg. The company is a family business focusing on the development and production of flavour solutions for traditional tobacco products.

1980

Expansion into international markets.

2000

Set-up of a second production facility to keep up with growing demand.

2013

Philipp Hertz, 3rd generation of the family, joins the company during a time of technological disruption within the tobacco industry.

2014

Foundation of FLAVORIQ in Dubai, UAE. The company focuses on the development of flavours specifically for the vape industry.

2017

Further international expansion with the construction of a new facility in Surabaya, Indonesia.

2022

With the start of the construction of a new, state-of-the-art facility as future HQ, Hertz Flavors sets the foundation for the future (completion 2024).

HERTZ FLAVORS PARTNERSHIP

Hertz Flavors logo

FLAVORIQ’s activities are backed by our strategic partnership with Hertz Flavors , Europe’s leading supplier of flavours for the tobacco industry for smoke and vapor products. Hertz Flavors specializes in the manufacturing of flavours for traditional combustibles (cigarettes, RYO, kretek, cigars, etc.),shisha, casings, capsules, and NGPs. 

Through their 70years of accumulated expertise, we have successfully integrated innovation and experience into our operations, positioning ourselves as a front runner in the manufacturing of flavour concentrates, liquids for refillables and disposables, CBD flavours, nicotine solutions, and booster flavours.  With its development and manufacturing in Germany and its headquarters in the United Arab Emirates, FLAVORIQ benefits from an ideal balance between the East and the West for optimum international exposure.

OUR LEADERSHIP TEAM

Emilie Nault profile picture

Emilie Nault

Managing dırector

Meet Emilie Nault, the powerhouse behind our team. With a flair for strategic planning and a knack for turning visions into reality, Emilie has been the driving force behind our remarkable growth. When she's not busy conquering the business world, you'll find her spreading positive vibes around the office.

Lorna Lopez Profile picture

Lorna Lopez

Sales dırector

The unstoppable force fueling our sales success as the Sales Director. With a captivating charisma and a natural gift for persuasion, Lorna has mastered the art of closing deals with finesse. She's our sales ninja, always armed with a charming smile and a pitch-perfect strategy.

Alberto Alonso profile picture

Alberto Alonso De Prado

Head of Marketing and Growth

Meet our rockstar Head of Marketing and Growth! With his marketing superpowers and growth-oriented mindset, Alberto brings the perfect mix of creativity and strategy to our team. He's the mastermind behind our captivating campaigns and knows how to make our brand shine like a supernova.

Our news & articles

Australia’s Vape Ban

Australia’s Vape Ban

In a significant move towards public health, the Australian government has announced a ban on all recreational vaping products. This decision comes amid growing concerns about the rise in vaping among young people and its potential health risks.

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World Vape Show Dubai 2023

World Vape Show Dubai 2023

The highly anticipated World Vape Show Dubai is returning, promising to be an unforgettable event for all.

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Building a successful vape brand

Building a successful vape brand

In today's competitive vape market, creating a successful brand requires more than just putting a high-quality product on the market. It demands a unique flavour profile that sets your brand apart and a compelling brand story that resonates with your target audience. Let's look at how these crucial factors can make your vape brand a success.

The Flavor Ban in the Netherlands: A Bitter Pill for Vapers

The Flavor Ban in the Netherlands: A Bitter Pill for Vapers

In a move that has sent shockwaves through the vaping community, the Netherlands recently implemented a flavor ban on electronic cigarettes and e-liquids. This controversial decision has sparked intense debate, with proponents arguing it protects public health and opponents lamenting its impact on vapers.